features natural ionic technology that reduces static electricity and leaves hair shiny, silky and more manageable. Negative ions helps break apart water molecules reducing drying time while eliminating frizz and close cuticle to create smooth, shiny hair. For moisture-rich hair. Tourmaline, a pure precious gem stone is a natural source of negative ions and far-infared heat. Far infrared heat penetrates hair from within while ceramic distributes high heat evenly.